Dyson shows commitment to EV market
To compete with Elon Musk’s Tesla, Dyson plans to raise its investment in electric cars to £200m. Furthermore, the British inventor, James Dyson, wants to build testing facilities in a former Wilshire World War II airfield. Reuters quotes James solidifying his company’s position in the growing electric car market. “We are now firmly focused on the next stage of our automotive project, strengthening our credentials as a global research and development organization.” It seems like they’re confident on what they can bring to the table.
From household appliances to electric cars
Known for producing household appliances, like vacuum cleaners, Dyson needs to carve a new name for themselves. They’re currently on a fast-track to bring electric cars to market by 2021. Quickly staffing up at abandoned airplane hangers in Hullavington, Wiltshire, Dyson’s automotive division already has 400 employees. With little information released about their electric vehicle activities, there seems to be big surprises ahead. Venturebeat, reports – “As to what we can expect from Dyson‘s EVs when they eventually go to market, the company is keeping its cards close to its chest. But it’s betting big bucks that it can replicate its success with domestic appliances on highways around the globe.” One thing’s for certain, the world of electric cars is becoming an entirely new frontier for almost any brand to compete.
UK’s EV market
As reported, the UK aims to eliminate diesel and petrol cars by 2040. Although, seemingly overly ambitious, this plan leaves room for growth in the electric car industry. Similarly, because of public skepticism, car manufacturers must educate consumers and instill confidence. With initiatives like the UK test facility, there’s likely to be additional press coverage and public discussions about the switch to electric. Above all, the future is driving automotive innovations. Brands like Dyson are adapting to remain relevant.