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Audi AG is a German automobile manufacturer, established over 100 years ago in April 1910, and has been owned by the Volkswagen Group since the 1960s.
This marque design and engineer luxury vehicles and distributes them worldwide. In the UK alone, there were over 1.7m Audi vehicles on the roads in the final quarter of 2018; a number that is continually growing year after year, and has more than doubled in the past decade.
Audi’s success can be attributed to its ability to move with the times, retaining its reputation as a prestige manufacturer and as part of the ‘big 3’ German marques responsible for high sales throughout the world market, alongside Mercedes and BMW.
Audi’s current range features predominantly luxury executive and family cars of varying sizes: with compact to full-size saloons, coupés and sportback models, complemented by a growing range of SUV and sports car models.
The Audi brand is easily recognisable by their 4-ring logo—originally representing the four car companies to create Audi’s predecessor company, Auto Union—and their world famous slogan that ran for over 30 years, translated as ‘Being ahead through technology’. Despite no longer being used in their mainstream marketing, the meaning behind it still stands true of the brand today.
Throughout the 1980s the Audi Quattro was famous for dominating rallying worldwide. The introduction of their four-wheel drive turbocharged model went on to win the World Rally Championships in both 1983 and 1984 and amassed a number of podium finishes and titles throughout the decade, all across the globe.
Audi ranked 20th place out of 30 car brands in the What Car? Reliability Survey in 2018. Audi’s reputation for creating reliable running vehicles has steadily improved over time to become a strong contender to some of the Asian brands that have continued to dominate in this area.
