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Lexus is the luxury division of the Japanese automotive manufacturer Toyota.
The Lexus brand was launched in 1989, is marketed in more than 70 countries worldwide, and has become Japan’s largest-selling make of premium cars.
For such a high-flying global leader, Lexus has a seemingly modest 156k cars on the road in the UK today.
In the UK, the Lexus brand focuses heavily on the NX and RX SUV models, it’s the fastest growing market for family cars after all; but each of the hatchbacks, saloons and coupés in its range come with the same high-level of luxury and sophistication for their £25–£76k price tags.
Lexus was born to present itself as a luxury brand, something Toyota wasn’t in a position to market to their typical customer given their existing brand perception. To achieve a true luxury standard, they have targeted both vehicle development as well as their lavish presentation.
Each vehicle has to achieve 500 specific must have standards known as ‘Lexus Musts’, all of which are to attain the high-end presentation and performance of a ‘true’ luxury marque.
Although they might not all be ‘Lexus Musts’ you can expect to find criteria such as leather seat stitching, smart key entry, remote touch control systems, surround sound and reduced cabin noise that utilises acoustic glass, in your Lexus vehicle. And the driving technology is just as impressive: Lexus introduced continuously variable transmissions, regenerative brakes, hybrid and electric fuel options, as well as vehicle stability and integrated dynamic handling management systems.
