Fiat
Fiat Automobiles is the largest car manufacturer in Italy, originally established over 100 years ago in July 1899, and is a subsidiary of FCA Italy (Fiat Chrysler Automobiles).
How popular is Fiat in the United Kingdom?
There are around 890k Fiat cars on the road in the UK. Their popularity as a modern car supplier grew through the 1990s and peaked around the current number in the mid-2000s, where it has remained constant over the past 10 years.
As a long established and easily recognised brand, a large part of their success can be put down to their historical models and retro styling.
Attractively priced fun and funky cars
Fiat is renowned for providing unique styling associated with Italian car design, yet without the hefty sports car price tag.
The Fiat 500 is possibly one of the most easily recognised cars in the world and a true piece of iconic car culture. Despite looking virtually the same as it did at its introduction in 1957, the latest model featured over 1,800 updates to its previous version, making sure it stands its ground in a modern car buyer’s market.
Colourful cars for colourful people
When you visit Fiat’s website, you’ll be presented with bright, punchy colours and slogans, suggesting a younger feel and a driving culture based around a carefree life in the now. Riding the on-going success of the 500 and their strength in the city car market, Fiat has added the 500L and 500X to their current range; mini SUV and MPV offerings that build on the styling and popularity of the 500. And why wouldn’t they? It’s a smart way to break into new markets with a trusted and recognisable brand.