Mazda
The Mazda Motor Corporation is a Japanese multinational automotive manufacturer, initially established in 1920 as a toolmaker but went on to start building cars in the 1930s.
How popular is Mazda in the United Kingdom?
An innovative engineering based company, Mazda has over half a million vehicles on the roads in the UK. Their popularity has made a steady climb over the past 10 years; it’s no real surprise with their provision of smartly designed vehicles and unique philosophy.
Luxurious yet affordable motoring
Mazda philosophy: Jinba Ittai—drive together
Mazda professes to create each car around its driver—engineering them to move their drivers both literally and emotionally. They call this ‘Jinba Ittai’, and this inspiration comes from Japanese tradition, a natural connection like that between a horse and rider symbolising a ‘oneness’, where the car is merely an extension of the driver.
Zoom-Zoom
Possibly Mazda’s most popular marketing slogan, established in 2000 and trickle fed through many further campaigns to help them become the well-recognised household brand they are today.
It’s fair to say that Mazda likes to do things a little differently. They make strong, bold choices, and aren’t afraid to put their efficient larger engines in their cars where other marques are working on smaller, on-trend turbocharged options.
Mazda: easy on your pocket—fun on the roads
The current UK range includes models to include tourers, SUVs and the ever-popular MX-5 convertible. Despite often seemingly going against the grain of motoring trends, Mazda makes cars that are affordable to buy, economical to run and great fun to drive.