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Mini is a British automotive marque that has been owned by the German multinational vehicle manufacturer BMW since 2000.
The Mini brand was originally introduced in 1969 when the vehicle model became a marque in its own right, breaking away from the Austin and Morris brands under the British Leyland umbrella.
The Mini Hatch was the 7th best selling car of 2018 in the UK. Mini is a consistent favourite among buyers with a leaning for British cultural icons and retro styling.
There are around 750k Mini cars on the roads, showing that the brand is still as popular as ever due to their compact sizing, attractive styling and its reputation as a classy and classic small car.
With its unique and unmistakable styling, Mini is firmly placed as a premium product. Its ownership by BMW has added advantages in production, by being able to lean on the executive luxury German marque for many of the advanced technological systems and specialist industry knowledge used in their manufacture.
Enhancing its popularity as a household name, the original British Mini became a star of the silver screen when it appeared predominantly in the gold-heist movie ‘The Italian Job’ in 1969, starring Michael Caine and Noel Coward. With a remake hitting the screens in 2003, the new Mini was called on to star once again, and a selection of Mini hatch models continued the tradition by featuring in the film.
Despite its small footprint, the Mini hatch is providing real competition to the Audi A1 and VW Polo due to its premium quality build. And with the weight of BMW behind them, it’s easy to see why.
