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Jaguar is the luxury vehicle brand of Jaguar Land Rover.
Jaguar first appeared as a brand in 1945, when SS Cars Ltd. changed its name at a shareholder meeting; the company went on to have a variety of ownerships and mergers, including those with British Leyland, Ford and Tata Motors. After buying both Jaguar and Land Rover from Ford, Tata Motors combined both to create Jaguar Land Rover in 2013.
This executive British luxury brand currently has 360k vehicles on the road in the UK. Given their matching luxury price tag, it would be acceptable to think that the numbers would remain a steady constant, yet the marque has shown consistently growing numbers since the mid-1990s.
This could be partly due to recent fresh marketing strategies, targeting younger professionals to boost the sale of units, rather than relying on the older, executive drivers the brand previously associated with.
The RRP of their cheapest model, the Jaguar E-Pace, hits the market at over £29k, and as each model brings something different to the range, their prices peak with the standard level Jaguar XJ starting at £65k. That’s before you begin to choose from the mass of customisations options, available at an added cost when building the finished specification of your car.
There’s a lot more to a Jaguar than luxury upholstery and the famous badge on the grill.
Throughout history, Jaguar has been instrumental in providing high-spec indulgent sports cars; they are a combination of opulent luxury, cutting-edge technology, sporting dynamics and performance. Jaguar makes cars that can take you from 0–60mph in under 4 seconds with top speeds of over 200mph, but without any compromise to comfort and functionality.
An important addition to the Jaguar line-up was made in March 2018; the Jaguar I-Pace was their first electric car, and an SUV to boot. A bold decision to introduce new fuel technologies into a relatively new and growing model type, this was their car to compete against the Porsche Cayenne and long-established Range Rover.
